Archive for June 2013

Learning to Swim [Part 3: Archetype Users]

A few years ago I sat in on a full day design charrette to “re:vision” San Francisco’s Civic Center District. 70+ visionary experts, architects and officials from the City’s planning offices were basically locked in a room until they came up with some good ideas. The first task was to look at the data and…

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Learning to Swim [part 2: The Experts]

When we don’t know (or think we don’t know) how to apply emerging technologies, we look to the experts. In this young bubble of the digital commons, expertise tends to equal experience. But experience can be viewed in terms of length and/or depth. My eldest child has the most experience at swimming, but he has…

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3 Things I Learned From Seth Godin

In our work, it is common for celebrities to start speaking in rehearsed soundbites the moment the cameras are switched on. Not so for Seth Godin! We were lucky to interview him last winter in his colorful, hypercreative New York office for a client project. We thought we were going to talk about marketing, but…

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Visioneering at XPRIZE

“It is good for me to experience hardship, for I shall be less inclined toward it as an adult.” – Adora Svitak On Good Morning America, Diane Sawyer called Adora Svitak a ‘Tiny literary giant.” The title seems astute when you measure her diminutive stature against her accomplishments. Adora Svitak is an 11-year old child…

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