Jane Goodall’s latest lecture tour has hit a nerve with the media in the United States and Europe. Calling on a new generation of environmental change agents to join her cause, Dr. Goodall spends 300 days a year on the road delivering lectures, celebrating Roots and Shoots programs with children and meeting with individuals and groups to spark action.
Lately she spends a great deal of time promoting Roots and Shoots, the Institute’s education-anchored program and global network of youth from over 100 countries. The program bridges social and environmental interests with a focus on leadership development and measurable initiatives deployed by children in their communities.
For years the media has flocked to Goodall’s lectures but in the past 6 months we are seeing more coverage than ever, with greater prominence and word count per story placement. Most importantly, her message is landing in regional and local media with equal (if not more) intensity to national press. Here are a few recents: