Matt MacInnis believes college textbooks are heavy, expensive and outdated. That’s why he decided to reinvent them as a multimedia experience for the iPad.
“We’re trying to bring textbooks forward to the 21st century,” he says.
San Francisco-based Inkling is the start-up he formed to bring next-generation textbooks to the iPad. Chapters of such educational tomes can be purchased for $2.99 a pop at the iTunes App Store. In early tests, students rave. Several colleges have jumped on board, using Inkling textbooks with college-mandated iPads for fall courses.
(Sensible City coordinates higher education outreach for Inkling and is not responsible for PR impacts)